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    [JustSystems] Value of Extending Structured Content Strategies

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    JustSystems, Lasselle-Ramsay Reveal Value of Extending Structured Content Strategies

    Webinar Explains Benefits of Including Complete Customer Lifecycle

    NEW YORK and VANCOUVER — December 1, 2008 — Most companies approach product content through discrete processes that differ from function to function. This siloed approach results in a fragmented customer experience that doesn’t support brand identity or link to the task at hand. It also creates redundancy that wastes company resources, lengthens cycle time, and increases cost.

    In an upcoming webinar, JustSystems, the largest independent software vendor in Japan and a worldwide leader in XML and information management technologies, and its partner Lasselle-Ramsay, Inc., will clarify why companies need to implement structured content strategies beyond traditional technical publications to include the complete customer lifecycle.

    What: “Extending the Value of Structured Content Across the Customer Lifecycle,” a webinar in the DITA XML Advisor Series

    Who: Joan Lasselle, president; Jana Humphreys, director of operations; Tom Voltz, technology manager; of Lasselle-Ramsay

    When: Thursday, December 4, 2008, at 2:00 p.m. Eastern time (11:00 a.m. Pacific time)

    How: Register for this free event at https://justsystems.webex.com/justsystems/onstage/g.php?t=a&d=922897571.

    Attendees will learn:

    • why content management is a business practice not a technology
    • why user content needs should be systematically addressed
    • how the content model can be mapped to the complete customer lifecycle

    For more information on Lasselle-Ramsay, Inc., please visit. http://www.lr.com/. For more information on JustSystems, please visit http://www.justsystems.com/ and the JustSystems Knowledge Center at http://na.justsystems.com/KnowledgeCenter.

    Recent News and Resources

    News Release: JustSystems Unveils XMetaL Community Forums; http://na.justsystems.com/releases-215

    News release: JustSystems XMetaL Author Enterprise Adds MS Windows Vista Support; http://na.justsystems.com/releases-216

    About JustSystems

    JustSystems is a leading global software provider with three decades of successful innovation in office productivity, information management, and consumer and enterprise software. With over 2,500 customers worldwide, the company is continuing a global expansion strategy based on its xfy enterprise software, XMetaL content lifecycle solutions, and its pioneering work in enabling XBRL financial reporting technologies. JustSystems is one of the 2008 KMWorld 100 Companies that Matter in Knowledge Management, a 2008 EContent 100 member, and was recognized on the 2008 KMWorld Trend-Setting Product list for XMetaL. Major strategic partnerships include IBM, Oracle and EMC. For more information, please visit http://www.justsystems.com.

    All brand names and product names are trademarks or registered trademarks of their respective companies.


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