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  • Webinar: Personalization: May 25, 2010
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Author Topic: [SDL] May 25/10 Webinar: Structured Content and Personalization  (Read 1857 times)
Dave Abustan

Posts: 75

« on: May 21, 2010, 01:09:33 PM »

Topic: Structured Content and Personalization

Date: Tuesday, May 25, 2010
Time: 10:00am PT | 1:00pm ET

Chip Gettinger, Vice President, XML Solutions, SDL
Tom Smith, Product Marketing Executive, SDL
Su-Laine Yeo, Solutions Consultant, JustSystems

Demands to update and distribute technical information across global markets are driving companies to rethink their content lifecycle and how they manage processes across diverse, multilingual markets. To address these challenges, companies are adapting new techniques for authoring content for global audiences, reusing it across publications and channels, and personalizing it for target markets and segments.

Attend this webinar to learn best practices and strategies for creating content that is customized and personalized for your diverse customer base.

This webinar will address:

  • How to develop high quality content that can be easily reused and shared
  • Strategies for implementing content personalization
  • How to improve the content lifecycle by incorporating an efficient review process
  • The role of XML-based standards, like DITA, in contemporary content architectures

Register now at
« Last Edit: May 21, 2010, 01:11:22 PM by Dave Abustan » Logged
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