JustSystems, Lasselle-Ramsay Reveal Value of Extending Structured Content StrategiesWebinar Explains Benefits of Including Complete Customer Lifecycle
NEW YORK and VANCOUVER — December 1, 2008 — Most companies approach product content through discrete processes that differ from function to function. This siloed approach results in a fragmented customer experience that doesn’t support brand identity or link to the task at hand. It also creates redundancy that wastes company resources, lengthens cycle time, and increases cost.
In an upcoming webinar, JustSystems, the largest independent software vendor in Japan and a worldwide leader in XML and information management technologies, and its partner Lasselle-Ramsay, Inc., will clarify why companies need to implement structured content strategies beyond traditional technical publications to include the complete customer lifecycle.
What: “Extending the Value of Structured Content Across the Customer Lifecycle,” a webinar in the DITA XML Advisor Series
Who: Joan Lasselle, president; Jana Humphreys, director of operations; Tom Voltz, technology manager; of Lasselle-Ramsay
When: Thursday, December 4, 2008, at 2:00 p.m. Eastern time (11:00 a.m. Pacific time)
How: Register for this free event at
https://justsystems.webex.com/justsystems/onstage/g.php?t=a&d=922897571.
Attendees will learn:
- why content management is a business practice not a technology
- why user content needs should be systematically addressed
- how the content model can be mapped to the complete customer lifecycle
For more information on Lasselle-Ramsay, Inc., please visit.
http://www.lr.com/. For more information on JustSystems, please visit
http://www.justsystems.com/ and the JustSystems Knowledge Center at
http://na.justsystems.com/KnowledgeCenter.
Recent News and ResourcesNews Release: JustSystems Unveils XMetaL Community Forums;
http://na.justsystems.com/releases-215News release: JustSystems XMetaL Author Enterprise Adds MS Windows Vista Support;
http://na.justsystems.com/releases-216About JustSystemsJustSystems is a leading global software provider with three decades of successful innovation in office productivity, information management, and consumer and enterprise software. With over 2,500 customers worldwide, the company is continuing a global expansion strategy based on its xfy enterprise software, XMetaL content lifecycle solutions, and its pioneering work in enabling XBRL financial reporting technologies. JustSystems is one of the 2008 KMWorld 100 Companies that Matter in Knowledge Management, a 2008 EContent 100 member, and was recognized on the 2008 KMWorld Trend-Setting Product list for XMetaL. Major strategic partnerships include IBM, Oracle and EMC. For more information, please visit
http://www.justsystems.com.
All brand names and product names are trademarks or registered trademarks of their respective companies.
